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Gräf & Lantz, Inc.

Los Angeles, CA

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About Us

 

The story starts at the Graf Lantz studio in Los Angeles which was founded by Holger Graf and Daniel Lantz and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but better. Graf Lantz works with some of the world's earliest, most durable and sustainable materials, wool felt, leather and canvas. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric.

About Us

 

The story starts at the Graf Lantz studio in Los Angeles which was founded by Holger Graf and Daniel Lantz and inspired by Holger’s German heritage and Daniel’s love for the Japanese ideas of less, but better. Graf Lantz works with some of the world's earliest, most durable and sustainable materials, wool felt, leather and canvas. Using the finest Merino wool, Graf Lantz brought fun and style to the once overlooked miracle fabric.

"Keep it simple. Keep it natural. Keep it different. Evolve."

“We didn’t start with a mission. It evolved with us. Keeping things simple, natural and different is all we knew at the time. Now, it’s all we care about. We make sure it touches everything we do. It’s why we make what we sell, how we choose materials, and how we value the relationships that give us each new day. Whether that line of thinking is trite, profound or nowhere in between is anyone’s else’s guess. We know what got us here. We have proof. We’re sticking with it; carving our niche, meeting like minds and making every day our first.”

— Daniel Lantz

The Graf and the Lantz

The Name Behind the Game

Holger Graf earned his Ph.D. in structural engineering from his studies in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles to create Graf Lantz.

With distinct and often contradictory points of view, they started by toying with designs in a rich but largely forgotten textile: merino wool felt. Together Holger and Daniel set out to sculpt the world’s oldest fabric into modern and unexpected forms, crafting a definitive collection of handbags, accessories, and homeware items that have captured the attention of urbanites worldwide.

Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leathers and 24 oz canvas. As they continue venturing into new design territories, their unique, non-status quo look is always present in every piece. Everything they do is built to last years and age gracefully.

Los Angeles Proud

Our Studio

Graf Lantz is a home and lifestyle accessories brand based in the historic Silverlake district of Los Angeles. Our entire line is designed in our studio, which is home to a small team of like-minded rebels who are proudly out of step with the status quo. Dedicated to design that considers the provenance, utility and life of every product that leaves our doors, our team is what makes Graf Lantz possible. We work with trusted local manufacturers so that we can keep the majority of our production close and personally back the quality we put our names on.

Our Three Main Principles

Magical Materials

We appreciate the misfits, the undervalued and the uncompromising. Mindful, sustainable, and high-performance. Graf Lantz is a unique collection of wool, leather, organic cotton, linen and canvas collections on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact. Our heritage textile, Merino wool felt, is the most protective, luxurious and sustainable materials in the world.

Functional Luxury

We are re-evaluating what a luxury product means with a focus on both added design, function and quality. We approach luxury goods as made from the most premium, sustainable and high performing materials. Thoughtfully designed for function and multipurpose use. With the value of the products built in the enduring nature of the minimal, design and extremely durable quality. For products made to last you years and elevate your everyday.

Conscious Creation

Sustainability is a vague term - and something we have been working on for over 12 years. For us, quality means more than just a well-finished bag or functional coaster, it means incorporating everything from where a material is sourced and how it’s made, to how we treat the people whose art and passion transform it into Graf Lantz products.

 

  • Product built to last
  • Sustainable and natural materials
  • Domestic production
  • Low waste practices

Good Felt vs Bad Felt

There are only a few factories that we source from, all located in a small region of Bavaria that keep only the highest standards of quality of wool and traditional practices to maintain the level of superior felt.


Find out the difference between our felt and the others out there...

Don't take our word for it.

Graf Lantz is loved by many, real-life, authentically passionate humans that are dedicated to amazing form, fit, and function.
Customer Review

Cleaning and Care

Functionality is at the core of what we do, so you can rest assure that all Graf Lantz materials are very, very low maintenance (we didn’t choose them for nothing).

 

"Keep it simple. Keep it natural.

Keep it different. Evolve."

“We didn’t start with a mission. It evolved with us. Keeping things simple, natural and different is all we knew at the time. Now, it’s all we care about. We make sure it touches everything we do. It’s why we make what we sell, how we choose materials, and how we value the relationships that give us each new day. Whether that line of thinking is trite, profound or nowhere in between is anyone’s else’s guess. We know what got us here. We have proof. We’re sticking with it; carving our niche, meeting like minds and making every day our first.”

— Daniel Lantz

The Graf and the Lantz

Holger Graf earned his Ph.D. in structural engineering from his studies in Germany, while Daniel Lantz let fate lead him to grow deep roots in the shokunin world of Japan. Truly at the intersection of opposites, they came together in Los Angeles to create Graf Lantz.

With distinct and often contradictory points of view, they started by toying with designs in a rich but largely forgotten textile: merino wool felt. Together Holger and Daniel set out to sculpt the world’s oldest fabric into modern and unexpected forms, crafting a definitive collection of handbags, accessories, and homeware items that have captured the attention of urbanites worldwide.

Today, Graf Lantz has transcended its artistry in felt with explorations in colorful and modern mixtures of leathers and 24 oz canvas. As they continue venturing into new design territories, their unique, non-status quo look is always present in every piece. Everything they do is built to last years and age gracefully.

Los Angeles Proud

Graf Lantz is a home and lifestyle accessories brand based in the historic Silverlake district of Los Angeles. Our entire line is designed in our studio, which is home to a small team of like-minded rebels who are proudly out of step with the status quo. Dedicated to design that considers the provenance, utility and life of every product that leaves our doors, our team is what makes Graf Lantz possible. We work with trusted local manufacturers so that we can keep the majority of our production close and personally back the quality we put our names on.

Our Three Main Principles

Magical Materials

We appreciate the misfits, the undervalued and the uncompromising. Mindful, sustainable, and high-performance. Graf Lantz is a unique collection of wool, leather, organic cotton, linen and canvas collections on a casual mission to elevate and inspire. German precision, Japanese perspective and California soul form a trio of influence for a cross-category range of products working under the radar for maximum subtlety and lingering impact. Our heritage textile, Merino wool felt, is the most protective, luxurious and sustainable materials in the world.

Functional Luxury

We are re-evaluating what a luxury product means with a focus on both added design, function and quality. We approach luxury goods as made from the most premium, sustainable and high performing materials. Thoughtfully designed for function and multipurpose use. With the value of the products built in the enduring nature of the minimal, design and extremely durable quality. For products made to last you years and elevate your everyday.

Conscious Creation

Sustainability is a vague term - and something we have been working on for over 12 years. For us, quality means more than just a well-finished bag or functional coaster, it means incorporating everything from where a material is sourced and how it’s made, to how we treat the people whose art and passion transform it into Graf Lantz products.

 

  • Product built to last
  • Sustainable and natural materials
  • Domestic production
  • Low waste practices

Good Felt vs Bad Felt

There are only a few factories that we source from, all located in a small region of Bavaria that keep only the highest standards of quality of wool and traditional practices to maintain the level of superior felt.


Find out the difference between our felt and the others out there...

Don't take our word for it.

Graf Lantz is loved by many, real-life, authentically passionate humans that are dedicated to amazing form, fit, and function.
Customer Review

Cleaning and Care

Functionality is at the core of what we do, so you can rest assure that all Graf Lantz materials are very, very low maintenance (we didn’t choose them for nothing).

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